Aug 14, 2020

Digital passport aims to drive shoppers downtown with discounts

By James T. Madore

 @JamesTMadore

 

Brewer Manny Coelho sees a new digital mobile passport with discounts for shoppers in local downtowns as helping Lithology Brewing Co. in Farmingdale, which he partially owns, to recover from the coronavirus pandemic.

The Long Island Downtown Deals Travel Pass “is going to bring people to downtown and they’re going to get to know our brand, the quality of beer that we have,” he said. “Some will become loyal customers, repeat customers. We need that because we’re hurting.”

Lithology, a farm brewery where at least 60% of the ingredients come from New York State, has a coupon on the mobile passport for 15% off beer, wine and spirits consumed on premise.

The passport was unveiled Thursday by the tourism promotions agency Discover Long Island and both counties. Read more at Newsday…